Growth Systems · AI Enabled · Revenue Driven
Growth & AI Systems Architect
Revenue Systems Builder
Revenue isn't luck. It's architecture.
$0M+
Revenue influenced
0+
Campaigns launched
0+
Years experience
0×
Average ROI
- Open to full-time growth leadership roles
- Select part-time advisory
- West Orange, NJ · Remote / Hybrid
- 12+ years building growth systems
The Numbers
Receipts, not promises
Every figure on this page comes from a real campaign for a real company. Here's the topline.
$130M+
Revenue influenced
Across multiple industries
$10M+
B2B pipeline generated
Qualified & closed pipeline
250%
SaaS revenue growth
Average growth in one quarter
$150K
Revenue from $2K ad spend
High-efficiency paid media
35%+
Pipeline conversion rate
From qualified to opportunity
50+
Companies worked with
Across industries & markets
Select case examples
$2K → $150K
Revenue generated from paid ads
250%
Growth in one quarter
$10M+
Pipeline generated
9,000+
Student enrollments
Case Studies
Why companies pick me
The problem, what I built, and what happened next. Click any card for the full story.
The Proof
And here are the actual dashboards
Not mock-ups — real account screenshots behind the results above. Swipe through.
The Raw Data
Straight out of the dashboard
Cumulative revenue influenced, stacked against ad spend, across every campaign.
$1,997,568
Revenue generated
$210,503
Ad spend managed
9.5×
Blended ROAS
11,807
Opportunities generated
What I Do
One person. The whole growth stack.
Strategy, media, creative, code, automation — I do all of it, and I've done it across every channel that moves revenue.
Growth Strategy
The plan for where revenue comes from next quarter — and the one after that.
Paid Media
Meta, Google, and TikTok campaigns that pay for themselves. I've run over a thousand.
AI Automation Systems
Workflows that do the work of three hires, so a lean team punches way above its weight.
CRM & RevOps
Pipelines that don't leak. Every lead followed up, every deal accounted for.
Landing Pages & CRO
The page that turns an expensive click into a booked call. Where most budgets quietly leak.
Email & SMS Lifecycle
The owned channel that makes paid acquisition profitable — flows that sell while you sleep.
SEO & Content
Demand you don't have to rent. Rankings and content that compound for years.
Video Production
Cinematic ads, brand films, and reels — real production, cut for the feed and the ad account.
Brand & Creative Direction
Positioning, identity, and a creative system built to be tested, not just admired.
Web Design & Development
Fast, conversion-built sites — like this one. Design and code from the same person.
Local & Reputation
The map pack, reviews, and LSAs that make every other click convert better.
Analytics & Attribution
If you can't see what's working, you're guessing. My clients don't guess.
Technology ecosystem
How I Work
Audit → Architect → Activate → Amplify
Same playbook every time, because it works. Here's what actually happens after we shake hands.
- 01
Audit
First I find where the money's leaking. Funnel, channels, tracking, unit economics — most companies are surprised by what turns up.
- 02
Architect
Then I design the fix: targeting, offers, funnel structure, attribution, and the automation that holds it all together.
- 03
Activate
Launch. Real campaigns, real creative, tracking wired in from day one — so every decision runs on data, not opinions.
- 04
Amplify
Double down on what works, kill what doesn't, automate the rest. This is where results start to compound.
Project Management
Every engagement runs on a board like this
Weekly sprints, one source of truth, agents doing the busywork. This one's a live demo — click the statuses and watch the dashboard recompute.
Campaign delivery boardInteractive demo — click the statuses
This week's sprint 4
Meta creative test — batch 3 (6 new hooks)
JSHighLanding page CRO pass — hero + social proof
JSHighAttribution audit — close the UTM gaps
JSMediumAbandon-cart email flow — copy + build
JSMediumIn flight 3
Lead-scoring agent — route A-grades to calendar
HighWeekly growth report — automate the pull
LowTikTok Spark Ads pilot — 3 creators briefed
JSMediumShipped 3
Pixel + CAPI dedup — events verified
JSHighOffer test: bundle vs. trial — bundle won
JSHighCRM pipeline stages rebuilt + automations
MediumExperience
12+ years in the trenches
From writing the posts to owning the whole revenue engine.
- ▹Build full-funnel marketing, CRM, automation, and AI-enabled revenue systems that acquire, convert, and retain customers at scale.
- ▹Managed and executed 1,000+ campaigns across multiple industries, consistently improving lead volume, conversion rates, and revenue outcomes.
- ▹Influenced $130M+ in revenue across client accounts while maintaining strong performance efficiency and a ~5x average ROI.
- ▹Built multi-channel acquisition systems across Meta, Google, TikTok, SEO, and email — optimized for CAC, ROAS, CVR, lead quality, and revenue efficiency.
- ▹Scaled lead generation, paid media, and B2B/B2C campaign workflows that drove qualified pipeline and revenue growth.
- ▹Turned $2,000 in ad spend into $150,000 in tracked revenue through targeting refinement, creative iteration, and conversion-focused campaign structure.
- ▹Built and optimized high-converting lead-gen campaigns, improving lead quality, appointment volume, and sales-team follow-up success.
- ▹Implemented tracking systems for cost per lead, conversion rates, and revenue attribution so decisions ran on measurable outcomes.
1,000+ campaigns deep
Your growth shouldn't depend on luck
Twelve years and $130M+ in influenced revenue taught me what actually moves the number. Bring me your hardest growth problem.
Portfolio
I don't just run the numbers. I make the stuff.
Ads, brands, websites, apps, emails, AI agents — the hands-on work behind the results. Filter by what you want to see.
Ad Creative12
Brand & Logos5
Websites3
Apps4
Email5
AI Agents4
Video8
A mix of live work and creative built with my AI-assisted stack. The Live tag marks pieces currently in production.
Testimonials
Don't take my word for it
Real people, real results — press play
Why John?
Beyond the numbers
I build the systems underneath the growth — the funnels, the automation, the tracking, the AI layer that makes a small team feel like a big one. Twelve years in, that adds up to $130M+ in influenced revenue across 1,000+ campaigns. Some companies bring me in full-time to own the number; others want a senior operator in their corner a few hours a week. Either way, you get strategy and execution from the same person — not a deck that sits in a drawer.
FAQ
Frequently asked questions
What does John Serian do?+
John builds the systems behind revenue: full-funnel marketing, CRM, automation, and AI. Twelve-plus years, 1,000+ campaigns, and $130M+ in influenced revenue across 50+ B2B and B2C companies.
Is John available for full-time or advisory work?+
Both. He's looking for a full-time growth leadership role, and he keeps a few part-time advisory seats open. Based in West Orange, NJ — works remote or hybrid.
What results has John driven?+
A few favorites: $2,000 in Meta ads turned into $150,000 for an auto dealership, $400K+ in under 90 days for an online fitness brand, a service business scaled to $100K/month in 60 days, and a food & beverage company grown 205% to $300K/month.
Which channels and platforms does John specialize in?+
Meta (Facebook/Instagram), Google, TikTok, SEO, and email — wired together into one acquisition system and judged on the numbers that matter: CAC, ROAS, conversion rate, and lead quality.
How can I get in touch with John?+
Call or text 908-894-3107, use the form on this page, or grab the resume. He answers fast.
Let's talk
Book a call with John
Hiring for a full-time role, exploring fractional leadership, or need an operator to stand up your growth motion? Send a note — I'll get right back to you.