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John Serian

Growth & AI Systems Architect

Summary

I build the systems underneath the growth — the funnels, the automation, the tracking, the AI layer that makes a small team feel like a big one. Twelve years in, that adds up to $130M+ in influenced revenue across 1,000+ campaigns. Some companies bring me in full-time to own the number; others want a senior operator in their corner a few hours a week. Either way, you get strategy and execution from the same person — not a deck that sits in a drawer.

Revenue Impact

Revenue influenced
$130M+
Across multiple industries
B2B pipeline generated
$10M+
Qualified & closed pipeline
SaaS revenue growth
250%
Average growth in one quarter
Revenue from $2K ad spend
$150K
High-efficiency paid media
Pipeline conversion rate
35%+
From qualified to opportunity
Companies worked with
50+
Across industries & markets

Experience

Growth Marketing Architect

2023 – Present

Full-funnel marketing, CRM, automation & AI-enabled revenue systems

  • Build full-funnel marketing, CRM, automation, and AI-enabled revenue systems that acquire, convert, and retain customers at scale.
  • Managed and executed 1,000+ campaigns across multiple industries, consistently improving lead volume, conversion rates, and revenue outcomes.
  • Influenced $130M+ in revenue across client accounts while maintaining strong performance efficiency and a ~5x average ROI.
  • Built multi-channel acquisition systems across Meta, Google, TikTok, SEO, and email — optimized for CAC, ROAS, CVR, lead quality, and revenue efficiency.

Digital Marketing Specialist

2020 – 2023

Lead generation, paid media & B2B/B2C campaign workflows

  • Scaled lead generation, paid media, and B2B/B2C campaign workflows that drove qualified pipeline and revenue growth.
  • Turned $2,000 in ad spend into $150,000 in tracked revenue through targeting refinement, creative iteration, and conversion-focused campaign structure.
  • Built and optimized high-converting lead-gen campaigns, improving lead quality, appointment volume, and sales-team follow-up success.
  • Implemented tracking systems for cost per lead, conversion rates, and revenue attribution so decisions ran on measurable outcomes.

Marketing Content Lead

2018 – 2020

Content systems, creative frameworks & acquisition campaigns

  • Developed content systems, creative frameworks, and acquisition campaigns that increased engagement and brand authority.
  • Produced and scheduled high-volume content across Instagram, Facebook, and TikTok — reels, stories, and product-focused creative tuned for the audience.
  • Wrote conversion-focused copy and promotional messaging designed to turn attention into action.

Core Expertise

Growth Strategy
The plan for where revenue comes from next quarter — and the one after that.
Paid Media
Meta, Google, and TikTok campaigns that pay for themselves. I've run over a thousand.
AI Automation Systems
Workflows that do the work of three hires, so a lean team punches way above its weight.
CRM & RevOps
Pipelines that don't leak. Every lead followed up, every deal accounted for.
Landing Pages & CRO
The page that turns an expensive click into a booked call. Where most budgets quietly leak.
Email & SMS Lifecycle
The owned channel that makes paid acquisition profitable — flows that sell while you sleep.
SEO & Content
Demand you don't have to rent. Rankings and content that compound for years.
Video Production
Cinematic ads, brand films, and reels — real production, cut for the feed and the ad account.
Brand & Creative Direction
Positioning, identity, and a creative system built to be tested, not just admired.
Web Design & Development
Fast, conversion-built sites — like this one. Design and code from the same person.
Local & Reputation
The map pack, reviews, and LSAs that make every other click convert better.
Analytics & Attribution
If you can't see what's working, you're guessing. My clients don't guess.

Technology Ecosystem

Meta · Google Ads · TikTok Ads · LinkedIn · HubSpot · Klaviyo · Google Analytics 4 · OpenAI

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