$10M+
B2B Services · Case Study
$10M+ in B2B pipeline the sales team didn't hate
Not raw leads — qualified pipeline. $10M+ of it, with every opportunity traceable to the campaign that created it.
$10M+
Qualified pipeline
The Problem
The sales team didn't need more leads; they needed better ones. Volume without fit would have buried them in calls that went nowhere.
The Approach
- Built campaigns around the actual ICP and the problems those buyers say out loud.
- Showed up on the channels buyers research on — not just the ones with cheap clicks.
- Qualified and routed leads inside the CRM so sales got context, not just a name.
- Attributed every opportunity back to its source and doubled down on what closed.
The Result
$10M+ in qualified pipeline with attribution behind every opportunity — a demand engine, not a lead list.
Systems & tools
LinkedIn & paid socialGoogle AdsCRM & lead routingAttribution & reporting
Results are from real engagements, drawn from campaign reporting. Client identities are withheld.
The work behind the numbers
Results come from creative, funnels, and systems someone actually has to build. Here's a sample of mine.
See the full portfolio
Want numbers like these?
I'm open to full-time growth leadership roles — and I keep a few advisory seats open.