$400K+
Fitness / E-commerce · Case Study
An online fitness brand's $400K sprint — in under 90 days
Ninety days, $400K+ in new revenue. Paid social found the buyers, the landing pages closed them, and email caught everyone who almost got away.
$400,000+
New revenue generated
< 90 days
Time to result
The Problem
The brand needed meaningful revenue fast — not a six-month brand play. That meant converting cold traffic profitably from week one, without CAC creeping up as spend scaled.
The Approach
- Built targeting around the segments most likely to buy — not generic "fitness interest" buckets.
- Sent every click to a landing page built to sell, not a homepage built to look nice.
- Ran creative tests weekly, scaling by CAC and ROAS instead of clicks and likes.
- Put email and lifecycle follow-up behind the funnel so a "not today" became a "yes" next week.
The Result
$400,000+ in new revenue in under 90 days — and an acquisition engine the brand kept running after the sprint.
Systems & tools
Timeframe
Under 90 days
Results are from real engagements, drawn from campaign reporting. Client identities are withheld.
The work behind the numbers
Results come from creative, funnels, and systems someone actually has to build. Here's a sample of mine.
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