$54K GCI/mo
Real Estate · Case Study
$54K in monthly commissions from a $3K/mo lead engine
A real estate team was buying portal leads that never closed. A targeted seller/buyer engine with real follow-up produced closings, not just contacts.
$3,000
Monthly ad spend
300+
Leads / month
6
Monthly closings
The Problem
Portal leads were shared, cold, and mostly tire-kickers. The team needed its own flow of local sellers and buyers — and a follow-up system, since real estate is decided over months, not clicks.
The Approach
- Targeted local sellers and buyers by intent and neighborhood instead of buying generic shared leads.
- Ran home-valuation and listing-alert offers that attract people actually planning to move.
- Built long-horizon nurture — email/SMS drip plus instant response — because the lead who converts is often the one from three months ago.
- Tracked cost per lead through to closings and commission, shifting budget toward the areas and offers that produced deals.
The Result
300+ leads a month feeding ~6 monthly closings — roughly $54K in gross commission from $3K in spend, with a nurture system that keeps the pipeline compounding.
Systems & tools
Results are from real engagements, drawn from campaign reporting. Client identities are withheld.
The work behind the numbers
Results come from creative, funnels, and systems someone actually has to build. Here's a sample of mine.
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