$4K → $62K/mo
Med Spa / Aesthetics · Case Study
A med spa's calendar, full: $4K/mo into $62K in booked treatments
A med spa wanted consults on the calendar, not just cheap leads. Offer-led social plus a booking funnel and membership push filled the schedule.
$4,000
Monthly ad spend
220
Booked consults / month
$850
Avg first treatment
The Problem
Aesthetic buyers shop on price and trust, and a flood of discount-seekers can fill a calendar with no-shows. The spa needed qualified consults that actually converted to treatments and memberships.
The Approach
- Ran offer-led social creative — real results, credentialed injectors, a specific promotion — aimed at high-intent local aesthetic buyers.
- Sent qualified prospects straight to a booking calendar with a deposit or qualification step to protect against no-shows.
- Pushed memberships and rebooking so a first treatment became recurring, higher-LTV revenue.
- Tracked cost per booked consult and revenue per treatment, iterating creative against bookings, not clicks.
The Result
Around 220 booked consults a month from $4K in spend at a ~$850 average first treatment — a full calendar of qualified aesthetic clients, with memberships lifting lifetime value.
Systems & tools
Results are from real engagements, drawn from campaign reporting. Client identities are withheld.
The work behind the numbers
Results come from creative, funnels, and systems someone actually has to build. Here's a sample of mine.
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