$5K → $85K/mo
Home Services · Case Study
A home-services book, filled: $5K/mo into $85K in booked work
An HVAC & plumbing shop wanted its trucks full without leaning on aggregator leads. High-intent search plus LSAs and instant follow-up did it.
$5,000
Monthly ad spend
90+
Booked jobs / month
$950
Average ticket
The Problem
The shop was renting demand from lead aggregators — expensive, shared, low-intent. It needed its own channel of homeowners searching with a real problem, and a way to answer before a competitor did.
The Approach
- Led with Local Service Ads and high-intent search — the homeowner who needs it now, near them, ready to book.
- Built a dedicated 'book a visit' path with click-to-call above the fold instead of a generic homepage.
- Wired speed-to-lead so every call and form got an instant response during the window that decides the job.
- Tracked cost per booked job and revenue per ticket, disputing junk LSA leads weekly to hold the cost down.
The Result
About 90 booked jobs a month from $5K in spend at a ~$950 average ticket — an owned pipeline of real demand instead of rented aggregator leads.
Systems & tools
Results are from real engagements, drawn from campaign reporting. Client identities are withheld.
The work behind the numbers
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