380
Auto Body / Collision · Case Study
A hail storm hit — the shop was booked solid in 21 days
When the storm rolled through, most shops waited for the phone to ring. A rapid-response campaign put this one in front of every affected driver first.
$6,000
3-week ad spend
380
Repair leads generated
16 weeks
Booked out
The Problem
Hail damage is a race — the shop with claims filed first wins the work, and the window is days, not months. The shop needed to reach every affected driver in its market before the national chains blanketed it.
The Approach
- Launched a geo-fenced storm-response campaign within 48 hours of the hail event, aimed only at the affected ZIP codes.
- Led with the insurance angle — 'we handle the claim, you handle nothing' — the message that actually moves hail leads.
- Routed every lead to instant follow-up and a claims-assist booking flow so nobody drifted to a competitor.
- Scaled spend against booked jobs daily while the demand window was open, then throttled down as capacity filled.
The Result
380 repair leads in three weeks from $6K in spend — enough approved work to book the shop solid for roughly four months.
Systems & tools
Timeframe
21 days
Results are from real engagements, drawn from campaign reporting. Client identities are withheld.
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