60+ new patients a month from a $4K new-patient engine

The Problem

New-patient acquisition only works if the cost per patient fits the practice economics — and dental buyers compare, hesitate, and book on their phone. The practice needed a priced offer that pulled real appointments, not tire-kickers.

The Approach

• Led with a clear priced new-patient offer ($99 cleaning + X-rays) targeted at local families searching and scrolling.
• Built a same-week booking path with tap-to-call and a simple mobile form instead of a generic homepage.
• Wired instant follow-up so every inquiry got a text back and a booked slot before they moved on to the next practice.
• Tracked cost per booked new patient and backed it against first-year and lifetime value, keeping a healthy Google Business Profile so the paid click converted better.

The Result

60+ new patients a month from $4K in spend at a ~$1,200 average first-year value — a predictable new-patient pipeline the practice controls, with lifetime value well beyond the first visit.