$3K → $96K/mo
Auto Body / Collision · Case Study
A collision center's $3K ad budget, turned into a full estimate calendar
A body shop that lived on insurance referrals wanted its own retail lane. A 'free estimate' engine on Meta booked the calendar and kept it full.
$3,000
Monthly ad spend
40+
Booked estimates / month
$4,800
Average repair order
The Problem
The shop was at the mercy of insurance DRP referrals — good months and dead months, no control. It needed a retail channel that brought in its own drivable, pay-or-claim collision work on demand.
The Approach
- Targeted local drivers by intent and vehicle value instead of broad radius reach, so spend chased real repair jobs.
- Ran a 'free estimate in 60 seconds' offer straight to a booking calendar — not a form that sat in an inbox.
- Wired speed-to-lead so every request got a text back in minutes, when the car is still damaged and the decision is hot.
- Tracked cost per booked estimate and revenue per repair, then shifted budget toward the vehicles and areas that closed.
The Result
Around 40 booked estimates a month from $3K in spend, at a ~$4,800 average repair order — a retail lane the shop controls, on top of insurance work.
Systems & tools
Results are from real engagements, drawn from campaign reporting. Client identities are withheld.
The work behind the numbers
Results come from creative, funnels, and systems someone actually has to build. Here's a sample of mine.
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