$1.4M+
Auto Body / Collision · Case Study
Four locations, one lead engine, $1.4M+ in new repair revenue
A four-shop collision group was over-reliant on insurance work and inconsistent shop to shop. One system gave every location its own steady retail flow.
4
Locations on one system
+140%
Retail estimate volume
Fleet
New commercial channel
The Problem
Four shops, four different marketing habits, and all of them leaning on insurance DRP. The group wanted predictable retail volume at every location and a commercial channel to cut its dependence on referrals.
The Approach
- Built one lead engine with per-location targeting, budgets, and tracking, so each shop got its own flow without four separate setups.
- Standardized the retail 'free estimate' offer and speed-to-lead follow-up across all four locations.
- Opened a fleet & commercial channel — targeting local businesses with vehicle fleets — to add repair work insurance referrals never touched.
- Reported revenue by location and channel so budget moved to the shops and offers producing the most repair dollars.
The Result
Retail estimate volume up ~140% across the group and a new fleet channel — together, $1.4M+ in added annual repair revenue and far less reliance on insurance referrals.
Systems & tools
Results are from real engagements, drawn from campaign reporting. Client identities are withheld.
The work behind the numbers
Results come from creative, funnels, and systems someone actually has to build. Here's a sample of mine.
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