Coaching & DTC brands
Marketing for fitness & e-commerce
Discovered on social, bought on a phone, kept through lifecycle. The win is a creative machine feeding a funnel built for LTV, not the first order.
Start with the buyer, not the account
Nobody searches for a brand they've never heard of. Fitness and DTC demand is created in the feed — a transformation, a founder, an offer — then converted on mobile and kept through email and SMS. The brands that win treat acquisition, conversion, and retention as one system, and set their spend against lifetime value, not the first sale.
Scroll-stopped
Creative creates the want
Research & compare
Reviews, results, price
Mobile checkout
Friction decides the order
Post-purchase
Flows recover & resell
Repeat & LTV
Where the math works
Two engines, one system
- Acquisition — paid social creative testing that finds buyers profitably at cold-traffic scale.
- Retention — email, SMS, and lifecycle that turn a first order into the LTV acquisition is priced against.
What this means tactically
- Creative is the lever — volume of tests and fast kills beats clever targeting every time.
- The page closes, not the ad — cold traffic needs a conversion-built landing experience.
- Lifecycle recovers the 95% who don't buy now — the cheapest revenue in the business.
How I run each channel here
Meta Ads for fitness & e-commerce brands
The acquisition engine behind a fast, profitable revenue sprint.
Email & lifecycle for fitness & e-commerce
The owned channel that makes paid acquisition profitable.
Landing pages & CRO for fitness & e-commerce
The page that turns an expensive click into a first order.
Want to see it work in this vertical?
The framework, applied — with the numbers.