Restaurants & Hospitality · Video
Video production for restaurants & venues
A restaurant's edge on social is footage that captures the room and the food the way being there feels. Real production from real venue shoots — cut for the feed and built to run in the ad account.
What I audit in the first 30 days
Same order every time — each step depends on the one before it.
What's the video for?
Atmosphere film, menu highlight, or event promo — three jobs, three cuts. A beautiful video with no role in the funnel is a cost, not an asset.
Vertical-first capture
The feed and stories are vertical. Footage framed for a widescreen loses its impact cropped on a phone — every shoot is planned 9:16 first.
Distribution before the shoot
Where each cut runs — paid social, GBP, the site, reservations pages — is decided before we roll, so the footage earns its cost.
The playbook
The levers that consistently move these accounts, roughly in order of impact.
A hero atmosphere film
One cinematic anchor that makes someone want to be in the room — the reel for the homepage, top of funnel, and first impression. See the venue film in the portfolio.
Menu and dish highlights
Short, mouth-watering cuts of signature plates — the bridge between a scroll and a reservation.
Event and occasion promos
Brunch, live music, holidays — urgent, offer-forward cuts timed to the calendar and built to test in the ad account.
One shoot, every format
Feed, story, and a b-roll library captured in a single day so the cost amortizes across months of content.
Footage that feeds the ads
The video is the raw material the paid campaigns run on — production and media planned together, not handed off.
Run this in your shop
If bays are empty while the phone rings, the leak is measurable — and fixable.