MEET YOUR NEXT MARKETER
Hey, I'm John!
Generated over $130 Million
12+ Years Full-Stack Digital Marketing Strategist, Specialist & Manager
1,000+ Campaigns Launched 📈
Available Full-Time/ Part-Time Hire
12+ Year of Marketing Experience
Bachelors in Marketing
Digital Marketing Manager/ Specialist
Phone: 908 894 3107
Email: [email protected]
Resume
Digital Marketing Manager
Several B2B & B2C Companies As Their Full-Time Marketer
Jan. 2023 - Jan. 2026
Details
Worked as a full-time 1099 Digital Marketing Manager/Specialist on 6-month contract engagements, intentionally focusing on one company at a time to deliver deep execution, rapid improvements, and measurable growth.
Owned end-to-end marketing performance across strategy, campaign execution, optimization, reporting, and scaling—acting as the internal marketing operator without needing heavy oversight.
Managed and executed 1,000+ campaigns across multiple industries, consistently improving lead volume, conversion rates, and revenue outcomes through structured testing and iteration.
Oversaw $130.4M+ in total ad spend across client accounts and generated $130.4M+ in ad-driven revenue, scaling budgets responsibly while maintaining strong performance efficiency.
Delivered proven growth wins across industries, including:
- Took an online fitness brand to $400,000+ in new revenue in under 90 days
- Scaled a concierge/service business to $100K/month in 60 days using performance marketing execution
- Increased a food & beverage company’s revenue 205% to $300K/month
- Rebuilt a brand and drove $85K+ in new sales in month two
- Turned $2,000 into $150K using Meta Ads for an auto dealership through targeting + creative optimization
Built multi-channel acquisition systems across Meta, Google, TikTok, SEO, and Email, optimizing for the KPIs that matter: CAC, ROAS, CVR, lead quality, and revenue efficiency.
Led full-funnel marketing improvements including campaign structure, creative direction, landing page conversion strategy, retargeting loops, and reporting systems tied directly to revenue outcomes.
Delivered conversion-driven copy and campaign messaging designed to increase CTR, reduce CPL, and improve lead-to-sale conversions—especially for service-based and high-ticket offers.
Worked directly with founders and leadership teams to align marketing execution with company goals, improving decision-making, consistency, and scalable growth.
Digital Marketing Specialist
Automotive Auto Group
Jan. 2020 - Jan. 2023
Details
- Owned full-funnel digital marketing performance across multiple rooftops, managing Meta (FB/IG) campaigns to drive vehicle sales, lead volume, and showroom traffic while improving cost efficiency week over week.
- Built and optimized high-converting lead generation campaigns (inventory-based + offer-based creatives), improving lead quality, appointment volume, and sales team follow-up success.
- Turned $2,000 in ad spend into $150,000 in tracked revenue through aggressive targeting refinement, creative iteration, and conversion-focused campaign structure.
- Developed a repeatable process for monthly sales event campaigns, including campaign calendars, ad creative direction, offer positioning, and performance reporting.
- Led ongoing creative testing strategy across hooks, angles, inventory formats, testimonials, and urgency-based offers—scaling winning ads and cutting underperforming spend fast.
- Implemented and maintained tracking systems to monitor cost per lead, conversion rates, and revenue attribution, ensuring decisions were based on measurable outcomes—not guesses.
- Partnered directly with sales managers and leadership to align marketing with real dealership priorities, improving speed-to-lead execution, pipeline visibility, and lead-to-sale conversion.
- Managed campaign optimization at the operator level: audience segmentation, retargeting, budget reallocations, landing page improvements, and lead form optimization.
- Produced high-performing content and ad assets across static, video, and short-form formats to support new inventory pushes, trade-in offers, and financing promotions.
Social Media Manager
Restaurant Chain
Jan. 2018 - Jan 2020
Details
Managed social media strategy and daily execution for a multi-location açaí bowl franchise, driving consistent brand visibility, local engagement, and in-store traffic through content systems that performed.
Produced and scheduled high-volume content across Instagram, Facebook, and TikTok, including reels, stories, promotional posts, and product-focused visuals tailored for local audiences.
Created weekly promo campaigns featuring new menu drops, limited-time offers, and seasonal specials—supporting revenue spikes and peak-hour foot traffic.
Increased audience growth and engagement by consistently executing trend-driven short-form content, local community content, and high-performing food/experience-based hooks.
Wrote conversion-focused captions and promotional messaging designed to turn attention into action: walk-ins, online orders, and loyalty return visits.
Directed in-store content capture (product shots, customer moments, behind-the-scenes, staff features), building a repeatable workflow for fast content creation without slowing operations.
Optimized performance using analytics and engagement patterns to refine posting times, content formats, CTA strategy, and promotional creative for higher reach and shareability.
Maintained brand consistency across locations by standardizing design elements, voice/tone, and visual style—creating a clean, recognizable presence across platforms.
Supported reputation and community growth by responding to comments/DMs, reposting user-generated content, and amplifying customer experiences to increase social proof.
Marketing Coordinator
In-House at Large Automotive Group
Jan. 2013- 2018
Details
Coordinated marketing execution across a large multi-location automotive group, supporting dealership growth through consistent campaign rollout, promotion planning, and brand alignment across rooftops.
Managed day-to-day marketing operations including campaign scheduling, creative coordination, offer updates, and event promotion, ensuring deadlines were hit and launches stayed organized.
Partnered with leadership, sales managers, and vendor teams to align monthly marketing initiatives with real dealership priorities—inventory movement, lead volume, and showroom traffic.
Supported paid digital efforts across Meta + Google channels by organizing campaign assets, writing promotional copy, updating audience targeting inputs, and tracking performance trends.
Assisted in executing high-impact dealership campaigns such as sales events, holiday promotions, new model launches, and service specials, increasing visibility and customer demand.
Coordinated creative requests for ads, graphics, video content, and social posts, ensuring consistent messaging across platforms and locations.
Supported lead generation performance by improving consistency between ad messaging, landing pages, and offer alignment, helping increase conversions and reduce wasted ad spend.
Maintained marketing reporting and performance tracking (leads, CPL, CTR, engagement, traffic), delivering clear updates and insights for leadership decisions.
Ensured dealership brand consistency across digital channels including social media, website banners, paid ads, and promotional materials.
Assisted with community marketing efforts such as local partnerships, events, and reputation support to strengthen visibility and customer trust at the location level.
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Copyrights 2025 | Johnny Serian
Are you in search of a seasoned marketing professional to drive your brand's success? Whether you're seeking part-time expertise to strategically enhance your marketing efforts or aiming for a full-time visionary to lead your marketing initiatives, look no further. With a proven track record of generating over $30 million in results across a portfolio of 1,000 campaigns, I bring a wealth of experience to the table. From crafting compelling content and harnessing the power of social media to optimizing paid ads and boosting SEO, I have consistently demonstrated my ability to deliver tangible and sustainable growth. Let's discuss how I can seamlessly integrate into your team and fuel your brand's journey toward unprecedented success.
